media

our story

Our story starts with the little Indian girl that grew up in a small town in Minneapolis, Minnesota. Growing up, she felt disconnected from her South Asian roots in an environment that For me, my name is an emblem of my Indian heritage and perspective of the world.

Growing up, when she wore her Indian clothes, she felt distant from her western self, and in western clothes, she felt her identity was incomplete. She was embarassed to speak her native language in public, straightened her natural hair to feel "pretty," and desired nothing more than to feel accepted.

To her, being a South Asian American meant that she’d have to choose between South Asian or American.

With at Mantra and Co. are reclaiming our culture, our way, with our narrative. Our team comprises of college students hailing generationally from different parts of South Asia.

As first-generation children, each of us understands the pressure of assimilation and have had our own battles in accepting our identities as first-generation, South Asian American children. Through our apparel and accessories, we hope to replace embarrassment with pride, fear with embracement and instill a sense of community within the first-generation community while making a tangible impact in South Asia.

As such, a portion of our proceeds will help fund a non-profit hospital in Chennai, India, Premika Varadhan Clinic.

Our hope is that with Mantra and Co., that little girl will no longer have to choose between both of her identities.

a note from the founder

Dear friends,

As the founder of Mantra and Co., I am honored to embark on this mission to improve South Asian representation through art and apparel. Our story is one of resilience, empowerment, and the celebration of cultural diversity.

From my own experiences of navigating the complexities of dual identity, I understand the profound impact of feeling disconnected from one's roots. With Mantra and Co., our mission is clear: to redefine the narrative surrounding South Asian identity in America and to create a space where individuals can embrace their heritage with pride.

Join me in reshaping the landscape of South Asian representation and celebrating the rich traditions and cultures of South Asia. I hope that through Mantra, I am able to share a part of my identity with you.

Warm regards,
Nrithi Subramanian
Founder, Mantra and Co.

  • shifa karim, vice president of marketing and outreach

    Shifa, a third-year college student adds to the Mantra team by integrating Mantra seamlessly into the broader South Asian community. Shifa works with different organizations to spread our brand and mission. Shifa spearheads all efforts to make Mantra accessible all over the United States and the world.

  • yuktha sureshkumar, vice president of media

    Hailing from Minneapolis, Minnesota, Yuktha has been a part of the team for three years and navigates all things design. With her unique ability to envision and create designs fusing the east and the west, Yutkha serves as Mantra and Co's artistic design head.

  • adeenah choksi, outreach chair & blog curator

    Adeenah brings her vivacious writing and nuanced background into Mantra, as the creator of the Our Safe Space Blog, creating an inclusive platform. Additionally, Adeenah focuses on her initiative, South Asian Sunday, to create a spotlight for community-oriented members.

  • zain dhatwani, communications chair

    With a knack for all people-oriented things, Zain speciallzes in collaborating with external organizations. With an appreciation for Bollywood, Zain seamlessly integrates trends and pop culture into Mantra.

  • lena shariff, social media chair

    A rising freshman, Lena handles all things social media, with a focus on Tik Tok. Lena works to make the brand accessible to a diverse audience through content creation, while integrating her humor to add a spark to all of our content.

  • armaan ali, finance director

    Armaan is a third-year college student who adds to the Mantra team with his exceptional finance knowledge.